Post by princehira on Oct 29, 2024 23:47:43 GMT -6
Still not sure if the benefits of Digital Marketing make a difference for a company?
With practical examples of how Orgânica helped clients achieve these benefits in the real world, I will prove to you how Digital Marketing can:
Improve the positioning of a business;
Increase organic traffic;
Save on paid traffic ;
Generate more leads;
Increase sales ;
And facilitate the analysis of results.
Come dive into this ocean of advantages!
Step by step: how to make a Digital Marketing plan for your company
1. Strengthening brand positioning
Brand positioning is how a company is perceived by the general public:
Is it a trustworthy company?
Is she formal or does she have a more casual profile?
In the eyes of the public, what kind of people does it serve?
Looking at it this way, it seems like this perception is something that forms naturally — but it isn't!
Using Digital Marketing techniques , it is possible to plan, build and even modify brand positioning — that is, how the public sees it.
Building a woocommerce web design service positioning is useful for reaching new customer profiles , strengthening authority and, of course, closing more deals!
For example, when Cresol approached Orgânica, the institution intended to take new steps in expanding its audience in the digital environment:
With a positioning closely linked to a rural audience and agribusiness, it also wanted to be present in the minds of urban audiences and those interested in financial education.
And, through Digital Marketing strategies based on studies of possible new audiences , we expanded the focus of rural credit for farmers and created a blog from scratch for the cooperative , which began to talk about various topics in the digital world, using simple and accessible language!
Cresol Blog
In other words: with Content Marketing , we transformed the Cresol blog into a reference.
The strategy was so successful that Cresol began to appear among the top Google results for those searching for credit unions and financial education, multiplying organic traffic and making it one of the main institutions talking about these topics!
Read more about this success story here:
Tip: Cresol: how branded content increased brand authority
Your company is also able to appear in front of those who really matter — and buy —, but that is just the first benefit of Digital Marketing !
2. Increase in organic traffic
I'm not just going to talk about Orgânica's customers, no. Here I practice what I preach!
To reach 90 thousand visits to Orgânica's website in a single month , I created a strategy with my team that would serve this objective — but that would go further.
We wanted to teach others how they could achieve the same results!
If you don't know yet, organic traffic is what we call the public that reaches a company without it having to pay for advertising — from searches for keywords in search engines, for example, for which the company would like to be found within its Digital Marketing strategy.
As I wanted Orgânica to gain authority in answering questions about Digital Marketing , creating and distributing content for free was a great way to achieve this goal.
The 90 thousand visits don't let me lie — and the pleasure of educating the audience about the benefits of Digital Marketing brought more clients than I could have expected!
To learn more about our strategy, take a peek here:
From 0 to 90 thousand visits per month: Organic at the top of Google
3. Paid traffic economy
In paid traffic , the company pays for advertisements on digital platforms to attract the ideal audience while, for example, they consume content from other creators.
The traditional furniture factory from Serra Gaúcha, Móveis Masotti , had the objective of selling more through the Internet, and Orgânica drew up an exclusive plan for e-commerce .
This plan involved restructuring the website, thinking about User Experience ( UX ) and including the creation of an area called "Wish List" (which was absent in the store).
To access the area, the customer would have to register to create a list of products that they would be interested in purchasing one day.
In 2 and a half years online — and with the acquisition of paid traffic to promote the site's implementations —, the new virtual store saw a 380% increase in visitors .
Paid traffic, combined with optimized User Experience, also skyrocketed organic traffic by over 450%!
And, taking into account the average cost of acquiring paid traffic in this segment, the growth meant half a million in savings over 3 years !
See the profitability calculations and savings from paid traffic by reading the full Móveis Masotti case study . It was an incredible experience!
Paid Media and Organic Media: A Complete Guide to Reconciling the Two
4. Lead generation
A lead is what we call a person who is no longer just curious — reading the company's blog anonymously, for example — and has signed up to learn more about a subject.
By identifying themselves, this person (now a lead) gives permission for the company to contact them, opening up opportunities to build relationships (and sell!).
This is what Mapa do Imóvel Real Estate Agency sought out Orgânica to do: increase its website's audience and generate new leads.
In addition to creating a new website (optimized to be found in searches through SEO ), Orgânica created a sharp relationship strategy with leads .
The new lead magnet began with the creation of relevant content for the real estate agency's blog, initially published in Google Ads campaigns (ads on Google).
Once readers stopped being curious and became leads (giving the company permission to contact them), Orgânica began nurturing the relationship .
Nurturing happens by offering more rich materials and communicating with the lead at the most opportune moments (instead of disturbing them when they don't want it!).
The result of all this was a 1700% increase in monthly lead generation and many business opportunities . Hard to believe, right?
Then access Mapa do Imóvel's success story to analyze it for yourself!
Tip: Leads: what they are and how to generate them to sell more
5. Increase in sales
All the benefits of Digital Marketing that I have presented so far have the objective (directly or indirectly) of increasing the company's profitability .
And this was also the objective of the highly respected winery Casa Valduga , which was selling very well in the traditional market — outside the Internet —, but, in e-commerce, the rate of abandoned carts was higher than the company's success could explain.
Then came Orgânica, which developed an organic traffic strategy through Content Marketing on the winery's blog and optimized paid traffic campaigns!
We also generated more leads and redesigned Casa Valduga's website focusing on User Experience — the unique feeling of buying a premium product!
You can see the full case study, but I can tell you that all these actions increased Internet sales by 1783%. Yes, I said 1783% increase in sales !
How a Content Empire Increased Sales by 1,783%
6. Easy to monitor results
The last benefit of Digital Marketing that I would like to point out here is the breadth in analyzing results .
You can quickly tell when something is working (and needs to be expanded) or when something isn't working (and needs attention).
Whatever strategy is in action, there is a series of information that can be collected and analyzed in real time to facilitate adjustments and improve results.
These metrics are what will define the success (or failure) of a Digital Marketing strategy , so keeping an eye on them is a great help!
Invest in those who know what they are doing!
It is the 16 years in the market, with a multidisciplinary team, that make Orgânica a Digital Marketing agency with experience in successful cases .
Do you want to know how to prepare your company to sell more with Digital Marketing?
With practical examples of how Orgânica helped clients achieve these benefits in the real world, I will prove to you how Digital Marketing can:
Improve the positioning of a business;
Increase organic traffic;
Save on paid traffic ;
Generate more leads;
Increase sales ;
And facilitate the analysis of results.
Come dive into this ocean of advantages!
Step by step: how to make a Digital Marketing plan for your company
1. Strengthening brand positioning
Brand positioning is how a company is perceived by the general public:
Is it a trustworthy company?
Is she formal or does she have a more casual profile?
In the eyes of the public, what kind of people does it serve?
Looking at it this way, it seems like this perception is something that forms naturally — but it isn't!
Using Digital Marketing techniques , it is possible to plan, build and even modify brand positioning — that is, how the public sees it.
Building a woocommerce web design service positioning is useful for reaching new customer profiles , strengthening authority and, of course, closing more deals!
For example, when Cresol approached Orgânica, the institution intended to take new steps in expanding its audience in the digital environment:
With a positioning closely linked to a rural audience and agribusiness, it also wanted to be present in the minds of urban audiences and those interested in financial education.
And, through Digital Marketing strategies based on studies of possible new audiences , we expanded the focus of rural credit for farmers and created a blog from scratch for the cooperative , which began to talk about various topics in the digital world, using simple and accessible language!
Cresol Blog
In other words: with Content Marketing , we transformed the Cresol blog into a reference.
The strategy was so successful that Cresol began to appear among the top Google results for those searching for credit unions and financial education, multiplying organic traffic and making it one of the main institutions talking about these topics!
Read more about this success story here:
Tip: Cresol: how branded content increased brand authority
Your company is also able to appear in front of those who really matter — and buy —, but that is just the first benefit of Digital Marketing !
2. Increase in organic traffic
I'm not just going to talk about Orgânica's customers, no. Here I practice what I preach!
To reach 90 thousand visits to Orgânica's website in a single month , I created a strategy with my team that would serve this objective — but that would go further.
We wanted to teach others how they could achieve the same results!
If you don't know yet, organic traffic is what we call the public that reaches a company without it having to pay for advertising — from searches for keywords in search engines, for example, for which the company would like to be found within its Digital Marketing strategy.
As I wanted Orgânica to gain authority in answering questions about Digital Marketing , creating and distributing content for free was a great way to achieve this goal.
The 90 thousand visits don't let me lie — and the pleasure of educating the audience about the benefits of Digital Marketing brought more clients than I could have expected!
To learn more about our strategy, take a peek here:
From 0 to 90 thousand visits per month: Organic at the top of Google
3. Paid traffic economy
In paid traffic , the company pays for advertisements on digital platforms to attract the ideal audience while, for example, they consume content from other creators.
The traditional furniture factory from Serra Gaúcha, Móveis Masotti , had the objective of selling more through the Internet, and Orgânica drew up an exclusive plan for e-commerce .
This plan involved restructuring the website, thinking about User Experience ( UX ) and including the creation of an area called "Wish List" (which was absent in the store).
To access the area, the customer would have to register to create a list of products that they would be interested in purchasing one day.
In 2 and a half years online — and with the acquisition of paid traffic to promote the site's implementations —, the new virtual store saw a 380% increase in visitors .
Paid traffic, combined with optimized User Experience, also skyrocketed organic traffic by over 450%!
And, taking into account the average cost of acquiring paid traffic in this segment, the growth meant half a million in savings over 3 years !
See the profitability calculations and savings from paid traffic by reading the full Móveis Masotti case study . It was an incredible experience!
Paid Media and Organic Media: A Complete Guide to Reconciling the Two
4. Lead generation
A lead is what we call a person who is no longer just curious — reading the company's blog anonymously, for example — and has signed up to learn more about a subject.
By identifying themselves, this person (now a lead) gives permission for the company to contact them, opening up opportunities to build relationships (and sell!).
This is what Mapa do Imóvel Real Estate Agency sought out Orgânica to do: increase its website's audience and generate new leads.
In addition to creating a new website (optimized to be found in searches through SEO ), Orgânica created a sharp relationship strategy with leads .
The new lead magnet began with the creation of relevant content for the real estate agency's blog, initially published in Google Ads campaigns (ads on Google).
Once readers stopped being curious and became leads (giving the company permission to contact them), Orgânica began nurturing the relationship .
Nurturing happens by offering more rich materials and communicating with the lead at the most opportune moments (instead of disturbing them when they don't want it!).
The result of all this was a 1700% increase in monthly lead generation and many business opportunities . Hard to believe, right?
Then access Mapa do Imóvel's success story to analyze it for yourself!
Tip: Leads: what they are and how to generate them to sell more
5. Increase in sales
All the benefits of Digital Marketing that I have presented so far have the objective (directly or indirectly) of increasing the company's profitability .
And this was also the objective of the highly respected winery Casa Valduga , which was selling very well in the traditional market — outside the Internet —, but, in e-commerce, the rate of abandoned carts was higher than the company's success could explain.
Then came Orgânica, which developed an organic traffic strategy through Content Marketing on the winery's blog and optimized paid traffic campaigns!
We also generated more leads and redesigned Casa Valduga's website focusing on User Experience — the unique feeling of buying a premium product!
You can see the full case study, but I can tell you that all these actions increased Internet sales by 1783%. Yes, I said 1783% increase in sales !
How a Content Empire Increased Sales by 1,783%
6. Easy to monitor results
The last benefit of Digital Marketing that I would like to point out here is the breadth in analyzing results .
You can quickly tell when something is working (and needs to be expanded) or when something isn't working (and needs attention).
Whatever strategy is in action, there is a series of information that can be collected and analyzed in real time to facilitate adjustments and improve results.
These metrics are what will define the success (or failure) of a Digital Marketing strategy , so keeping an eye on them is a great help!
Invest in those who know what they are doing!
It is the 16 years in the market, with a multidisciplinary team, that make Orgânica a Digital Marketing agency with experience in successful cases .
Do you want to know how to prepare your company to sell more with Digital Marketing?